Are you thinking to create a facebook page? Or you already have one? Well, if your answer is yes, then here is a starter’s guide on facebook optimization for you.
Facebook has 2.41 billion monthly active users. Without any doubt, it is a great idea to create a facebook page for your business or personal branding. But wait! Is that enough? The answer is no. You need to optimize your Facebook page in order to get the most out of it.
So, let us understand how to optimize a facebook page:
1.) Name & URL
The name plays an important role in deciding whether your page will show up in search results or not. If you have read our Instagram Optimization blog, then you probably know how to choose a name, just use your company or brand’s name for the Name section.
Next, is to optimize your facebook URL. But how would you do that? The answer lies in the username. A facebook page URL is www.facebook.com/username. So, always try to keep username simple and precise, try not to add many numbers or special characters.
2.) Profile Picture & Cover
A page without a display picture is incomplete. It is best to use your company logo as your profile picture.
The cover image reflects what your business is about. Try to keep it informational as well as eye-catchy as it is the first thing a visitor sees when visiting your profile.
3.) Fill the page info
This is one of the most important steps when it comes to optimizing your facebook page. Fill up the “about” section with the right keywords related to your company. Write a keyword-optimized description so that your target audience can easily find you.
4.) Location and Working hours
These come under the business info. part of the about section, this is also reflected on the home screen tab of your profile. Enter the exact address along with the map so that the interested users can reach out to you. Also, let them know the exact working hours and your office timings.
Don’t forget to add links to the other platforms you are present on as well as the link to your website. Let the visitors know about you a little more and connect with you on various other platforms too. Apart from this, backlinking helps in increasing the traffic on your website.
6.) Call to Action (CTA)
A call to action button makes it easy for the visitors to take action. Facebook provides you various options to choose from, select the one which is relevant according to the nature of your business.
Let’s take the example for DezignApe Technology:
DezignApe Technology offers digital marketing services. So, it is more relevant to add the “call now” button than any other. If you sell products, then the “shop now” button may be more relevant for you.
With this, we reached the end of the Facebook Optimization Basics. Execute the above-mentioned tips to optimize your facebook business page. We understand that it may seem a lot of work and research to implement all the mentioned tips, but Social Media Optimization is necessary to make your presence worth it. That is why we are here. DezignApe Technology offers digital marketing and IT services including Social Media Marketing, management, optimization, etc. Shake hands with us and get the most out of your online presence.