Are you ready to explore the biggest digital marketing trends in 2020 with us? Let’s begin.
After the covid 19 outbreak, most of the businesses are shifting towards digitally promoting their business. Most of the consumers prefer to stay at home and browse the products and services through the internet.
Digital Marketing is a dynamic field where trends keep on changing continuously. In order to be at the top of the heap, one must be aware of the latest trends in Digital Marketing.
Read the blog thoroughly and add the missing points in the list of your digital marketing strategy.
Here’s the list of some of the biggest digital marketing trends in 2020:
1. Unique & Interactive Content
There is a reason why they keep saying, “Content is the king”. With every brand recognising the importance of good content, it has become essential to provide unique content to your audience in order to retain them. Content is just not a strategy, it is a means to communicate with your audience and create a distinct brand image.
Content not only helps in improving SEO but it can also become a great resource to bridge the gap between a brand and its audience.
2. Video Marketing
Videos are a great and effective way to interact with your audience. Now, you might be wondering how effective video marketing is? According to a survey conducted by Wyzowl, around eight out of every ten users have purchased a piece of app software or after watching the brand’s video (Wyzowl, 2018). So, if you are serious about boosting your sales, then you can’t afford to ignore video marketing.
Apart from this, the 2019 report of Wyzowl shows that 87% of marketing professionals use video as a marketing tool. That simply signifies that your competitors are shifting towards video marketing and to stay competitive, one needs to adapt the new trends in digital marketing.
3. Voice Search
We are living in an era of Alexa and Siri. Gone are the days when people had to type everything on the keyboard, with the launch of various voice search assistants, people are now shifting towards voice search. Voice search is a convenient way to find the answer to a query.
With voice search coming into the trend, it has also become essential that we must optimize our content and website accordingly. To learn more about voice search optimization, read our blog post: Voice Search Optimization Guide.
4. Social Media
If you are thinking to promote your business digitally then you can’t ignore social media. Social Media Marketing and Social Media Optimization are crucial elements of digital marketing. Social Media is just a platform to promote or advertise your business, but also a great medium to get connected with your target customers, take feedbacks, interact with the audience, and build strong customer relations.
5. Some other key digital marketing trends to watch out for in 2020:
There are various other new trends in digital marketing that must be kept in mind while designing a digital marketing strategy:
• Interactive Emails
• Direct Messaging
• Multichannel & Omnichannel Marketing
The transformation of technology has highly impacted consumer behaviour towards purchasing and interacting with brands and businesses. Consumers are getting smart and are looking for instant solutions. Customers now demand transparency and authenticity from brands. Along with this, the digital marketing trends are also changing rapidly and it has become crucial to adapt the new digital marketing trends.
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