We all are aware of what YouTube is, and might be spending hours consuming YouTube content. But do you realize how huge marketing platform it is?
According to Business of Apps, there are 2 billion monthly active YouTube users.
So, no doubt, there is a great opportunity for you on YouTube, whether you are a business owner who is looking to reach more people or an individual who wants to build a personal brand.
Let us find out how YouTube marketing can benefit your business or your personal brand and why it is important to be present on YouTube:
1.) Video Marketing
Videos are more effective than text. Our brains can process visuals much faster than text. That is the reason why people find it more convenient to watch a video instead of reading text. A video has the combination of visuals, sounds, and text making it more effective than any of these alone can be.
2.) Boosts SEO
YouTube is the second largest search engine (Google being 1st). So indubitably, it can help in ranking you higher in search results. All you need is to optimize your YouTube videos in a proper manner and you are ready to be seen on Google & YouTube search results.
3.) Builds Trust & Increases Engagement
People can like your videos, share their views in the comment section and subscribe to your channel, this way, you can build a whole community. You can build trust by providing high-quality content to your viewers. Along with that, YouTube gives you options like streaming live videos wherein you can increase engagement and take feedback.
After reaching the criteria set by YouTube, you can turn on monetization and start earning from the ads shown on your videos, it can help you earn some extra bucks for your extra efforts. Earning from branding and advertising your brand, isn’t it ironic and amazing?
YouTube is a significant part of your online marketing strategy and ought to be considered. A little extra effort can lead to great results. But, at the same time, proper optimization also plays an important role. For that purpose, feel free to connect with us.
DezignApe Technology is a leading digital marketing agency offering digital marketing services like Search Engine Optimization, Social Media Marketing, Content Marketing, etc. including YouTube Marketing and Optimization.