We all have heard about the importance of SEO (Search Engine Optimization) and how it can help our website and blogs to rank on Google. Instagram SEO is no different, it can assist you to grow your Instagram and rank on Google too!
Here are a few SEO techniques for Instagram that you can use –
1.) Optimizing your username:
You must optimize your username as per your brand or niche. Your Instagram username must include the main keyword of your niche as it helps people in recognizing that what your profile is about. Moreover, it helps your profile to get visible in search results related to your niche.
Choose a unique username for your profile. A Clean username which does not have too many underscores, dots or numbers gives your account a professional look and it becomes easy for people to search for it.
2.) Optimizing your Name:
Your Instagram name plays as much important role as your username does. Instagram name is also searchable, keeping that in mind, it should also include the main keyword related to your niche or the name of your brand.
3.) Optimizing your bio:
Instagram gives you a limit of 150 characters for your bio which should be utilized very wisely. Only the important keywords and precise information about your profile must be mentioned.
4.) Profile Picture:
After coming into the search results, your profile picture decides whether a person will click on your profile or not. Profile Picture is the first picture that a person sees when they look at your account. Your profile picture must look professional, if you are a company/business then you can use your company logo as your profile picture whereas if you are an influencer/creator you can use your own professionally clicked photograph with a smiling face.
5.) Provide the link of your Website/URL:
You can only provide a clickable link at a single place on Instagram i.e. on the website section of your profile. Keeping that in mind, it should be used such that it covers everything about your business. You can provide the link to your website as the links to other social media accounts must be there on your website.
6.) Clean Image:
Instagram scans your images and finds out the object in the image. Your image must be clean and be clear about what is being shown in the image so that Instagram easily scans it and places it in the right category.
Hashtags play the role of keywords on Instagram. People can search and follow hashtags of their interest.
• If people are searching for a hashtag that you included in your post, they can discover you.
• If people are following a hashtag that you used in your post, they can see your post in their feed. Try to use hashtags that are followed by many people. Moreover, you can create one unique hashtag that is used just by you to create a brand.
8.) Alt Text:
Alt text can make your image visible on google!
Yes, if you are using the right keywords in the alt text of your image, soon your image may gain visibility on google.
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