If you have the intention of remaining competitive in today’s online landscape, then you must adopt to the rapidly evolving changes in digital marketing. Here are 5 top digital marketing trends for 2022 that will help your business to not just survive but thrive!
1) Short Videos
You can see short videos trending everywhere nowadays, on every platform. They attract a great amount of audience and are highly engaging! It accounts for almost 80% of all the online traffic, many influencers, brands and service providers use video marketing technique.
2) Voice Assistance
Voice assistance helps the users to get answers to their questions within seconds and is very easy to use. It also helps people who find it difficult to frame their queries as it gives accurate answers without taking up much time.
3) Personalization
People prefer getting their goods and services produced according to their individual requirements and according to the reports, a majority of consumers are likely to shop from brands that provide personalized goods or services which satisfy individual needs of the consumer.
4) Mobile-first Marketing
This is a strategy which priorities mobile apps or mobile web over desktop and making our apps/websites responsive to the format of a mobile phone. It can include marketing through texts, multimedia messages, mobile games, push notifications and other such sources.
5) Bit-sized Content
People in the present world are always on the move and do not have much time to spare over any extra information so we must make content that is short, accurate and easy to digest for the audience, it must be attractive to the eye so that the audience or consumer take a pause to loo at it.
So these were some of the Digital Marketing trends of 2022 that will help your business grow. For more such informative content, visit our website