Instagram has grown substantially and various new features have been introduced. It has established itself as one of the top social media apps. 
There are about 500 million daily active users of Instagram globally. With such a tremendous amount of people using Instagram, it has also become a favourite marketing platform for businesses. 
From being a photo-sharing platform, Instagram has transformed itself with continuous new additions and updates.
Recently, it has introduced Reels Video. This blog with guide you with everything you need to know about Instagram Reels as a business owner.

What are Instagram Reels?

Instagram Reels is a feature that allows you to create short videos and add audio, filters, text, and other effects into it. 

How to make Instagram Reels?

Making Instagram Reels is simple and fun. Here’s how you can get started with making Instagram Reels.
Step 1: Open Instagram and go to the + button in the bottom bar or go to stories and select “Reel”.
Step 2: You can shoot the video using the centre button or you can pick up images/videos from your gallery. Next, you can add the audio from the audio library. 
Moreover, you can select filters, effects, and length of your reel. 
Step 3: Once you are done, go to next, and have a look at the preview of your reel. Then, add the caption and upload your reel. 
That’s it.
If you are a creator, then it can be a great way to build more audience and reach a large number of people all over the globe.
On the other hand, if you are a business owner and Instagram is a part of your social media marketing strategy, then you should not miss on reels. It can be a great way to increase your reach on Instagram and connect with more prospects globally. 
But, if you are still wondering how it can accelerate the online growth of your business, don’t worry! We will guide you through it.
All you need is the right way to utilise this feature in order to grow your Instagram organically and expand your presence to a new level. 

Using Instagram Reels to Grow Online

Let us discuss the ways in which you can use Instagram to grow online as a creator or a business and make the best use of the latest feature.

1. Content Creation

If you are stepping into the world of online marketing, you cannot neglect the power of content. Deliver educational or engaging content that offers value to the viewers through short videos. 
Your content can be versatile. Show the creative and fun side of your brand. Make a powerful content plan and start working on it.

2. Stay Updated & Use Popular Audios

Keep a track of what is trending and popular on the platform. Audio is one of an important factor that you can consider while preparing your short video. Design and create your videos accordingly. 
Apart from following the general trends, it is essential to know about your industry and delve deep into industry-specific trends. Furthermore, observe what is working for other brands in your industry.

3. Be Consistent

It is crucial to produce and upload consistent content on your profile. A regular posting schedule will help you or your brand to keep up with the expectations of your audience and can also help with building engagement.

4. Try out different things

Every creator and brand is different and it is important to create a distinct image of you in the eyes of the audience. If you want to stand apart, then you need to experiment with your content. Implement your ideas and you never know what may work for you. 

5. Track Results

Using the Insights tool on Instagram, you can easily track your results. Tracking your results will help you in determining the aspects that are creating more engagement and improve your content depending on your analysis. 
Tracking the results and enhancing the posts is a continuous process and will assist you in your progress towards your online growth.
Instagram reels can be a great way to showcase your talent, skills, and expertise. It is a great place for content creators to increase their reach and build audience. 
Moreover, it can also be a useful tool for brands to connect with their prospects. In today’s day and age, businesses are transforming and adapting to the new age marketing techniques. Every new platform and feature is an opportunity for brands to showcase their products/services and reach out to more prospects. 
However, the rapid changes can be difficult to understand and execute. It requires the right skillset and strategies to bring results. In case, you are facing the same issues, you can connect with a social media marketing agency. 
We at DezignApe Technology, take care of all your online marketing requirements and create plans that bring results for your business. Get started with strong Instagram marketing and branding today! 
Mail us at or call on +91 8006872426.