If you are exploring the world of social media to promote your business, then you might have come across the words “Social Media Optimization”.  
As mentioned by Hubspot, The number of global social media users is expected to reach almost 3.43 billion in 2023. (Statista, 2020) 
Social Media Optimization has become a necessity if you want to grow your business on social media. Are you wondering why? No need to worry! You’ll get all the answers here!
But before we move towards the benefits of SMO, we must know what social media optimization is.

What is Social Media Optimization (SMO)?

Social Media Optimization is simply the improvement and furnishing of social media accounts on various social media platforms in order to increase the engagement and various other objectives of a business.  Some popular social media platforms are:
• LinkedIn
• Twitter
• Pinterest, etc.
Social Media Optimization involves strategic planning of content, keyword and hashtag research, competitor research, and much more!
Now that you have got an idea so as to what Social Media Optimization is, it’s time to move further and find the answer to ‘Why Social Media Optimization is important?’
So, let’s dive in!



1. Better Reach

Being present on social media opens unlimited doors to growth as you can reach people all over the world. But, what matters is how your business takes advantage of that opportunity. SMO helps you to properly utilize social media platforms and ensure maximum reach and attract the target audience of your business.

2. Improves Customer Relations

One of the biggest yet most underrated advantages of Social Media Optimization is that it helps in improving the relations of the business with its customers. With Social Media Optimization, you can inform your customers about offers, provide them with the latest updates, take feedback, answer their queries, and build a strong connection with valuable content.

3. Brand Awareness

Not only Social Media Optimization helps with retaining the old customers but it also helps in attracting new customers. You can create more brand awareness, educate and inform people about your business/brand and the services/products offered by your business.

4. Cost-Effective

Social Media Optimization is almost free of cost; all you need is to hire an expert and nothing else. Unlike Social Media Marketing, Social Media Optimization is not a paid form of marketing. Social Media Optimization is an organic form of marketing that makes use of proper planning, strategy, research, and skills.

5. Website Traffic

Almost every social media platform provides you at least one place to add a link. You can efficiently use it by adding the link to your website. This way, you can redirect a huge amount of social media traffic to your website.
These were a few of the many benefits of Social Media Optimization. Social Media Optimization can be extremely beneficial for your business, all you need is the right strategy, skill set, knowledge, and planning. With that being said, you can hire a reputed digital marketing agency to make it work efficiently for you.
Connect with DezignApe Technology and get a strategically planned and customized social media plan for your business. DezignApe Technology offers the best social media optimization services in India. For any queries, call us at +91 8006872426 or email us at dezignape@gmail.com.